Aggregated Information - data or information relating to multiple people which has been combined or aggregated. Aggregated Information includes information that we create or compile from various sources, including card transactions or certain data from Cookies and Similar Technologies.

Plenti (we, our, us), - Plenti as identified at the beginning of this online privacy statement.

American Express Family of Companies - any affiliate and subsidiary of, and any company owned or controlled by, the American Express Company.

Business Partners - our Plenti Partners or any third parties with whom we conduct business and have a contractual relationship.

Co-brand Partners - businesses we partner with to offer cards featuring both brand logos.

Cookies and Similar Technologies - a cookie is a small data file that a website transfers to your computer's hard drive. We may place cookies when you visit our website or another company’s website where our ads appear or when you make purchases, request or personalize information, or register for certain services. If you accept the cookies used on our website, websites that are “powered by” another company on our behalf, or websites where our ads appear, you may give us access to information about your interests. We may use that information to personalize your experience. Similar technologies such as web beacons, pixels, gifs, and tags also do the same thing. We use the term Cookies and Similar Technologies in this statement to refer to all technologies that collect information in this way.

De-identified Information- data or information used in a way that does not identify you to a third party. We often derive De-Identified Information from Personal Information. It includes information that we may collect from various sources, such as card transactions or certain data from Cookies and Similar Technologies.

IP Address - a number assigned to a device when connecting to the Internet.

Online Information - data or information collected on the Plenti’s websites and apps as well as on websites and apps of third parties relating to topics about our business which may include Personal Information, Aggregated Information and De-Identified Information.

Other Information - Plenti internal information (for example, transaction data), external data that financial and consumer companies use to process applications and complete transactions, and other online and offline information we collect from or about you.

Personal Information- information that can identify a person, such as name, address, telephone number, and email address can also be referred to as Enrollment Information.

Plenti Partner - a company or brand that has an affiliation with Plenti and where Plenti members may earn points and, with certain partners, use points. For a full list of Plenti Partners please click here.

Service Providers - any vendor, third party and/or company that performs business operations on our behalf, such as printing, mailing, and other communications services (email, direct mail, etc.), marketing, data processing, servicing, collections, or ad management.

Targeted Advertising - ads we, or our Service Providers, display on websites outside the American Express Family of Companies based on the preferences or interests inferred from data collected from a particular computer or device regarding web viewing behaviors over time and across different websites.

Third-Party Ad-Servers - companies that provide the technology to place ads on websites (and apps) and track how ads perform. These companies may also place and access cookies on your device. The information they collect from our websites is in a form that does not identify you personally.

Web Services – services which enable authorized websites over the web to connect to Plenti, such as the service which enables linking a member’s Plenti account to a Plenti Partner’s online account.